City of Bath Presents “Refreshed” Logo
The City of Bath’s Economic Development Committee presented a newly refreshed City logo to City Council on January 5. The logo, designed by Paulus Design Group, connects elements from Bath’s existing logo and City flag to create a bright, vibrant graphic that both harkens to Bath’s historic roots and adopts modern design sensibilities.
The design process was overseen by members of the Economic Development Committee’s Marketing and Branding Subcommittee, including City Council Vice Chair Jennifer DeChant, Marketing and Communication Specialist Lindsey Goudreau, Main Street Bath Director Amanda McDaniel, former Maine Maritime Museum Marketing Manager Katie Spiradakis, and Executive Director of Build Maine and co-founder of Union + Co., Mandy Reynolds.
“The decision to revisit our City logo came from a need to address our City’s aging signage. Before beginning that process, we realized that our current logo did not align with the City’s beloved flag. We appreciated some elements, but felt it was time for a refresh.”
The Marketing and Branding Sub Committee released a Request for Proposal in January of 2021 and received 44 responses from across the country. The Sub Committee felt it was important to select a designer based in Maine who demonstrated knowledge of Bath; Paulus Design Group, owned by Jay Paulus, the Bath native who designed Bath’s popular historic markers, was made in April.
“It was a pleasure to work with Jay and his team, who understood we were not looking for a completely new logo,” said Goudreau. “In some ways, that can be more difficult for a designer than starting fresh. We went through 6 rounds of revisions before the final design was accepted in December.”
The cost for the redesign was $3,060 and was funded by through the Bath Iron Works TIF.
Goudreau said that she hopes the community will embrace the logo, which will be made available to the public for free through the City of Bath website (CLICK HERE).
“We have a style guide which outlines correct and incorrect uses of the logo, but the usage is very flexible – we encourage anyone – businesses, non-profits, the local school district – to download and use the image.”
Goudreau said efforts to update wayfinding signage, print materials, and the City’s website will begin immediately and continue through 2022.
“This marketing initiative was about more than changing up our logo," said Bath City Manager Marc Meyers. "The more we can do to make Bath attractive, unite our community, and unify our messaging, the more success our City will have in the future.”